Prime Resi featured our collaboration with Jenny Packham, in a recent article titled “LANSERRING & Jenny Packham collaborate on ‘transformative’ dressing room concept”. The renowned Journal of Luxury Property gives their take on the concept: “The result moves the traditional concept of a dressing room on from a glorified cupboard into something “transformative”, combining LANSERRING’s craftsmanship skills with design cues taken from art galleries, top-end boutiques – and Packham’s most famous creations.”
At LANSERRING, every bespoke project comes to life in our workshop in Austria, where our master craftsmen have been trained to excel and achieve the highest standard of quality. Here we create unique pieces that enhance everyday life, whilst withstanding the rigours of life.
At the heart of this process are our apprentices, who are often recruited from the same college that LANSERRING co-founder and CEO Bernd Radaschitz attended. Apprentices study every aspect of the craft, learning to design and make, while working alongside our in house artisans. The workshops have been recruiting and training apprentices since it first opened its doors in 1923. It is a long-standing tradition and respected mode of education, and apprenticeships in Austria are source of national pride.
Nowadays apprentices attend college between the ages of 15 –18 years old. In intimate classes of just 15, they hone their skills whilst keeping a key focus on health and safety at all times. During their first year of study, the students are not permitted to use the machinery at all and must first prove a respect for the process and the collaboration between man and machine. Alongside this they study maths, German, English and political studies. This comprehensive learning is complimented by extra-curricular competitions throughout the school year that encourage students to engage their imaginations, empowering the new and innovative thinkers.
Upon completion of a three or four year college course pupils can go on to further develop their skills at a Masters School for another two years. This course focuses on joinery, interior design and architecture as well as core skills such as business management, sales and project management. Their final exam takes the form of a masterpiece creation created in just one week in the college’s workshop. Briquettes are made from the scrap wood produced and are used to heat the entire workshop, sustainability being integral to every project.
At LANSERRING we invest in the quality of product through the quality of craftsmen by maintaining this trusted and revered tradition of apprenticeships. Every student that works with us during their studies is encouraged to pursue their individual specialisms and is then aided in finding a permanent role suited to their abilities. Apprentices bring fresh perspective and modern trends that we can utilise and learn from to keep our designs innovative and practical for the ever the changing world. For those that continue in our workshop their training and development is a lifelong journey of exceeding excellence and perfecting every individual project.
Recognised as one of London’s leading luxury real estate agents, Daniel Daggers has earned the nickname #MrSuperPrime. Daniel’s outstanding reputation is built on his in-depth industry expertise and passion for build long-lasting relationships. His sales to date total $4 billion and he is currently Partner of Knight Frank’s London Super Prime Team.
INTERIOR-iD, our sister brand, has produced the fifth edition of The Journal, featuring an exclusive quick-fire interview with Daniel.
- Your favourite room
My Bathroom. It is the most serene, peaceful, calming and relaxing environment, where I am able to escape from my phone and the rest of the world.
- The books on your bedside table
It may sound terrible, but I don’t read books as I tend to absorb my information through podcasts because I feel they resonate better for me personally.
- A movie you saw recently
Avengers: End Game. I am a Marvel comic fan. It is my moment of escapism and I love it.
- The sight that inspires you
The Sky. We spend so much time looking down at our phones and the sky is such a wonderful reminder of the special place we live in.
- Your favourite restaurant
Le Cochonnet in Maida Vale. It’s my local, I have been going there for decades because the pizzas are awesome!
- The last music you bought
I do not buy music, I stream it. I love old school R&B and Hip Hop… anything that takes me back to the old school.
- Your favourite shop
The Apple Store in Regent Street. I think the space is extremely inviting and it is the cutting edge of technology. It gives you a clear idea on where the world is moving whilst their staff are extremely friendly and helpful. Besides, the “Genius” concept does make me giggle!
- Your career in a parallel universe
I would be a professional football player. I am an Arsenal fan. Your football team is like your blood group, you cannot change it. At least, that is what my dad told me!
- An indulgence you would never forego
Either Tiramisu or my Berluti shoes, depending on the day.
- Your greatest extravagance
I like to travel in style. I love Boutique Hotels and appreciate comfort and efficiency when travelling.
- Your favourite journey
I used to travel to football matches with my dad and I love the memories of that bonding experience when I look back.
- When do you lie
Sometimes I lie to myself when I want to believe the world is a meritocracy, (but thankfully, I think it is going that way).
- Your great regret
Not asking a girl out when I was 19.
- When and where are you happiest
When I am inspiring others, or when others are inspiring me.
- The talent you would most like to have
I wish I could sing, (well). I can rap but would love to be able to sing like Nat King Cole. What a voice!
- What would you change about yourself
I wish I were less idealistic.
- Your most treasured possession
My house key.
- You’re most marked characteristic
- Your hero in life
“Me in the future” to quote actor Matthew McConaughey after he received the Oscar for his role in the movie Dallas Buyers Club in 2013, (the video can be seen on Youtube)
- Your motto
Be good. Do good. Feel Good.
The Journal 5 can be read here in full.
For more information about Daniel Daggers, visit his Instagram page.
Introducing Esquisse, a unique design-led collaboration between LANSERRING and Jenny Packham united by a mutual pursuit for excellence in design and craft, to translate the emotions of the private and personal dressing space.
Inspired by the idea of crafting a space through the eyes of a creative maker, LANSERRING has joined in partnership with Jenny Packham to design a conceptual personal dressing space, centred around the united notion of Transformation, from transforming a room into an intimate sanctuary, to the physical and emotional transformation when you adorn an intricate Jenny Packham design.
Discussing the collaboration Jenny Packham said, “A collaboration to create a wardrobe inspired by my brand and the detail of my work was an exciting proposal. LANSERRING’s commitment to cutting edge design combined with their established reputation for quality and traditional workmanship created synergy between us.” Jenny continues, “The LANSERRING designers took the essence of the Jenny Packham brands contemporary, glamourous and feminine design and developed a sleek luxurious wardrobe concept with exquisite detail and transformative features. It is undoubtedly a dream wardrobe for a woman with style and integrity. LANSERRING’s bespoke design is tailor-made, couture-style- a wardrobe of your dreams.”
Graced by the feminity of the Jenny Packham brand ethos, surrounded by rich textures of the signature LANSERRING aesthetic, LANSERRING and Jenny Packham have created a space that empowers the individual. A self-assured space, designed to evoke a sense of self-confidence – where the design reflects each individual’s accomplishments in life through their eyes. The seemingly simple task of preparing for the day – whether that is for a professional meeting or for a special event – starts your transformation.
Whilst a dressing space is gender neutral, the partnership symbolises a gateway into the life of the Jenny Packham woman, highlighting the numerous roles she fulfils throughout her eclectic schedule. One-way mirrors line either side of the gallery and act as glass doors into the external boutique. Transforming before your eyes, the opacity of the one-way mirrors, controlled by the levels of lighting, create additional ambiance that is able to change and develop.
The transition from light to dark, as depicted by the drama of the two contrasting colour palettes is a metaphor for the LANSERRING and Jenny Packham partnership. The colour transforms, the woman transforms, the wardrobe transforms.
The prominent soft ivory colour palette in the main dressing entrance space and the fluted panels bordering the mirrors have beaded light motifs to reflect the intricate beading work of Jenny Packham’s dresses. The glass lighting in the ceiling has been cut into the shape of diamonds, a further nod to the ornate details in Jenny Packham’s designs. The panels are constructed in solid brass, painted and then sanded away to reveal the bright metal beneath, an abrasion technique delivering a gentle yet abstract finish. The classical panelling and fluting embody the femininity in Jenny Packham’s designs with a transitional architectural edge echoing LANSERRING’s master craftsman heritage and innovative engineering brought to life vividly by the juxtaposition of the two spaces.
Step through the pivoting opaque mirrors and enter into the rich, deep green enfold of the boutique. Contemporary and strong, the design embodies LANSERRING as an authority in bespoke craftsmanship. Bold brass metal work and deep shelving accented with metallic detailing create a distinct language and ambience. The rich green, with its deep tones, is the perfect backdrop to the breathtaking beauty of the Jenny Packham dresses, hanging delicately from the overhead rails and surrounded by rich timber textures oiled with brass.
How the Jenny Packham woman transforms through her daily dressing routine forms the fundamental basis for the layout of her dressing room – with each section compartmentalised according to the different facets of her life, whether it be a spectacular gown or a priceless heirloom hidden away in a purposefully integrated keepsake drawer.
The name for the concept – Esquisse – derives from the Age of Enlightenment. Drawing from the era’s importance of equality, the spirit of transformation dovetails effortlessly to reflect the motivation behind the partnership. Esquisse is not just a place to hang your clothes, to dress and undress, it is a self-confident and self-assured space, reflecting the owner. A statement of success through their own eyes. Esquisse is the first seminal text that started opening the doors to these transformative ideas.
The town of Riegersburg, where our workshops are located, is known as a burgeoning center of excellence for craftsmanship. This is beautifully demonstrated by Gölles, our local distillery, specialising in fine spirits and vinegar. We recommend trying a “Hands on Gin Negroni” this summer.
- 30 ml Hands On Gin by Gölles
- 30 ml Gölles Edelbitter
- 30 ml vermouth
- Dash of Soda
- Ice cubes
- Lemon zest
- Stir together gin, bitters and vermouth in a large glass with lots of ice
- Strain through a sieve into an old-fashioned glass
- Garnish with orange or lemon zest.
The LANSERRING London team traveled to Austria at the beginning of July for our annual company retreat. We visited the picturesque region of Riegersburg and explored its beautiful surroundings. We were able to spend some quality time with our colleagues at the workshop, and learn about the exciting expansion plans.
This was then followed by a peaceful day of hiking around the rich green valley of Teichalm where we met the locals and enjoyed typical Austrian delicacies. Plenty of treats, team adventures and good memories, all contributed to our fantastic company retreat experience and reminded us of how special our team is!
Tempus Online recently featured The Delancey Collection with an article titled “How kitchen design brand Lanserring is revolutionising family life in the home”. Digital Editor, Michelle Johnson, talks about how LANSERRING as a brand is changing family life within the home, creating spaces that make entertaining and family bonding more intuitive and how the new Delancey concept taps into many interior and lifestyle trends. Tempus Magazine is an influential voice of luxury, offering the very best in style, travel, fine dining, and more.
As a brand that values craftsmanship so highly, we were delighted to be part of London Craft Week 2019. The annual event aims to showcase the most exceptional craftsmanship London has to offer, through a journey-of-discovery programme featuring hidden workshops and unknown makers alongside celebrated masters, famous studios, galleries, shops and luxury brands.
We hosted around 25 guests in our Notting Hill show space for the “Heritage meets High Tech” event. During the evening, guests embarked on a virtual reality tour of our workshops, located in Riegersburg, Austria. They also had the opportunity to talk to Johann, LANSERRING co-founder, via the latest video conference technology.