Prime Resi featured our collaboration with Jenny Packham, in a recent article titled “LANSERRING & Jenny Packham collaborate on ‘transformative’ dressing room concept”. The renowned Journal of Luxury Property gives their take on the concept: “The result moves the traditional concept of a dressing room on from a glorified cupboard into something “transformative”, combining LANSERRING’s craftsmanship skills with design cues taken from art galleries, top-end boutiques – and Packham’s most famous creations.”

Introducing Esquisse, a unique design-led collaboration between LANSERRING and Jenny Packham united by a mutual pursuit for excellence in design and craft, to translate the emotions of the private and personal dressing space.

Inspired by the idea of crafting a space through the eyes of a creative maker, LANSERRING has joined in partnership with Jenny Packham to design a conceptual personal dressing space, centred around the united notion of Transformation, from transforming a room into an intimate sanctuary, to the physical and emotional transformation when you adorn an intricate Jenny Packham design.

Discussing the collaboration Jenny Packham said, “A collaboration to create a wardrobe inspired by my brand and the detail of my work was an exciting proposal. LANSERRING’s commitment to cutting edge design combined with their established reputation for quality and traditional workmanship created synergy between us.” Jenny continues, “The LANSERRING designers took the essence of the Jenny Packham brands contemporary, glamourous and feminine design and developed a sleek luxurious wardrobe concept with exquisite detail and transformative features. It is undoubtedly a dream wardrobe for a woman with style and integrity. LANSERRING’s bespoke design is tailor-made, couture-style- a wardrobe of your dreams.”

Graced by the feminity of the Jenny Packham brand ethos, surrounded by rich textures of the signature LANSERRING aesthetic, LANSERRING and Jenny Packham have created a space that empowers the individual. A self-assured space, designed to evoke a sense of self-confidence – where the design reflects each individual’s accomplishments in life through their eyes. The seemingly simple task of preparing for the day – whether that is for a professional meeting or for a special event – starts your transformation.

Whilst a dressing space is gender neutral, the partnership symbolises a gateway into the life of the Jenny Packham woman, highlighting the numerous roles she fulfils throughout her eclectic schedule. One-way mirrors line either side of the gallery and act as glass doors into the external boutique. Transforming before your eyes, the opacity of the one-way mirrors, controlled by the levels of lighting, create additional ambiance that is able to change and develop.

The transition from light to dark, as depicted by the drama of the two contrasting colour palettes is a metaphor for the LANSERRING and Jenny Packham partnership. The colour transforms, the woman transforms, the wardrobe transforms.

The prominent soft ivory colour palette in the main dressing entrance space and the fluted panels bordering the mirrors have beaded light motifs to reflect the intricate beading work of Jenny Packham’s dresses. The glass lighting in the ceiling has been cut into the shape of diamonds, a further nod to the ornate details in Jenny Packham’s designs. The panels are constructed in solid brass, painted and then sanded away to reveal the bright metal beneath, an abrasion technique delivering a gentle yet abstract finish. The classical panelling and fluting embody the femininity in Jenny Packham’s designs with a transitional architectural edge echoing LANSERRING’s master craftsman heritage and innovative engineering brought to life vividly by the juxtaposition of the two spaces.

Step through the pivoting opaque mirrors and enter into the rich, deep green enfold of the boutique. Contemporary and strong, the design embodies LANSERRING as an authority in bespoke craftsmanship. Bold brass metal work and deep shelving accented with metallic detailing create a distinct language and ambience. The rich green, with its deep tones, is the perfect backdrop to the breathtaking beauty of the Jenny Packham dresses, hanging delicately from the overhead rails and surrounded by rich timber textures oiled with brass.

How the Jenny Packham woman transforms through her daily dressing routine forms the fundamental basis for the layout of her dressing room – with each section compartmentalised according to the different facets of her life, whether it be a spectacular gown or a priceless heirloom hidden away in a purposefully integrated keepsake drawer.

The name for the concept – Esquisse – derives from the Age of Enlightenment. Drawing from the era’s importance of equality, the spirit of transformation dovetails effortlessly to reflect the motivation behind the partnership. Esquisse is not just a place to hang your clothes, to dress and undress, it is a self-confident and self-assured space, reflecting the owner. A statement of success through their own eyes. Esquisse is the first seminal text that started opening the doors to these transformative ideas.

The town of Riegersburg, where our workshops are located, is known as a burgeoning center of excellence for craftsmanship. This is beautifully demonstrated by Gölles, our local distillery, specialising in fine spirits and vinegar. We recommend trying a “Hands on Gin Negroni” this summer.

Ingredients: 

• 30 ml Hands On Gin by Gölles
• 30 ml Gölles Edelbitter
• 30 ml vermouth
• Dash of Soda
• Ice cubes
• Lemon zest

Mixology method:

1. Stir together gin, bitters and vermouth in a large glass with lots of ice
2. Strain through a sieve into an old-fashioned glass
3. Garnish with orange or lemon zest.

The LANSERRING London team traveled to Austria at the beginning of July for our annual company retreat. We visited the picturesque region of Riegersburg and explored its beautiful surroundings. We were able to spend some quality time with our colleagues at the workshop, and learn about the exciting expansion plans.

This was then followed by a peaceful day of hiking around the rich green valley of Teichalm where we met the locals and enjoyed typical Austrian delicacies. Plenty of treats, team adventures and good memories, all contributed to our fantastic company retreat experience and reminded us of how special our team is!

LANSERRING is delighted to be featured in the Financial Times – How to Spend It. The talented Katrina Burroughs penned a fantastic piece on theatrical kitchens made for entertaining. Our Design Director Alex Beaugeard shares his thoughts on creating a memorable experience in the kitchen.

Hot on the heels of our trip to New York, it is great to be featured in this month’s Robb Report with a great article penned by Jemima Sissons. The Robb Report is the last word in global luxury and it is a privilege to be included in this edition.

LANSERRING recently visited New York to explore some intriguing new opportunities. During the busy week we met with journalists, designers and clients, whilst enjoying the vibrant New York culture.

The architectural language in New York has become synonymous with new ideas and materials, executed in fresh and inspiring combinations. Every corner of the city seems connected to the natural world by beautiful little oases of green, punctuating the sometimes overpowering build environment.

Creativity finds its voice in New York, either through the built environment itself or the way it is decorated, always often creating an unexpected mise-en-scène. Spirits are lifted when confronted with pieces of urban art on every corner.

The World of Interiors has featured LANSERRING’s Addison Road project in their Kitchens & Bathrooms special. The World of Interiors was founded in 1981 by Kevin Kelly, to record the most compelling and unique homes from around the globe. Its features covering every aspect of interior design, from traditional to contemporary, have made it unique in the world of publishing. Professional designers refer to it as their ‘bible’.

“The World of Interiors does not so much fit into a market as define it. When I took over as editor my desire was to keep the title authoritative, relevant, lavish – and unpredictable. Quality and attention to detail are paramount to our readers, but by increasing the number and mix of stories per issue and by introducing new merchandise pages, I have strived to make the magazine as useful to new home owners as it is to high-flying art directors and design insiders – without compromising its originality of spirit.”

Rupert Thomas, Editor