The World of Interiors was founded in 1981 by Kevin Kelly, to record the most compelling and unique homes from around the globe. Its features covering every aspect of interior design, from traditional to contemporary, have made it unique in the world of publishing. Professional designers refer to it as their ‘bible’.
According to editor Rupert Thomas, World of Interiors operates as a market leader rather than simply competing within an existing market space. Thomas explains that his editorial vision centres on maintaining the publication’s authoritative voice whilst ensuring it remains current, luxurious, and refreshingly unexpected. He emphasises that whilst the magazine’s readership values exceptional quality and meticulous craftsmanship, he has worked to broaden its appeal by expanding content variety and incorporating new retail-focused sections. Thomas notes that his approach aims to serve both newcomers to homeownership and established design professionals equally well, all whilst preserving the publication’s distinctive creative identity.